When they were getting TripActions off the ground and doing market research, they heard a surprisingly consistent emotional and negative reaction to the question: “Do you use a travel booking application at work and are you happy with it? They took a close look at the Business Travel Management space and found all the right ingredients for a startup: a large $200B market, legacy vendors such as Concur (acquired for $8.3B by SAP), Carlson Wagonlit, American Express, Egencia, and, finally, a distinct lack of innovation in the space. This is the bold question Ariel Cohen and Ilan Twig, the co-founders of TripActions asked themselves when they were looking for their next big challenge. How can we influence business travelers to treat company travel budget the same way they treat their own travel budget? CFO, but I didn’t try to save you any money. No shopping around for price, no waiting for a better fare, no thinking through all of the options. I scanned for flight availability, ensured the prices were within corporate policy and I booked it. Sound familiar?Īnd, around the same time, I booked a trip for work. We searched Expedia, Orbitz, and Kayak, compared prices, set up travel alerts, and debated the pros and cons of spending a bit more to avoid a stopover in Chicago or saving some cash by leaving at 6am. We checked our calendars, blocked off times, and then started the search for flights and hotels for our family. That evening, my wife and I kicked off a time-honored ritual. I recently heard about a family member’s upcoming wedding in Canada.
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